Transactional Analytics

Buchstabe: T 7 Aufrufe
Transactional Analytics im CRM analysiert detaillierte Transaktionsdaten für Business Insights und Customer Understanding. Diese Analyse nutzt Data Mining, Pattern Recognition und Statistical Analysis. Purchase Pattern Analysis revealed Buying Behaviors. Basket Analysis discovered Product Associations. Frequency Analysis tracked Transaction Intervals. Monetary Analysis segmented by Spend. Seasonal Patterns identified Peak Periods. Payment Method Analytics showed Preferences. Return Analysis understood Dissatisfaction. Cross-sell Opportunities emerged from Patterns. Fraud Detection identified Anomalies. Customer Lifetime Calculation used Transaction History. Real-time Processing enabled Immediate Actions. Dies führt zu tieferem Kundenverständnis und optimierten Geschäftsstrategien.

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