Lead Enrichment Services im CRM erweitern automatisch Lead-Informationen durch Daten aus externen Quellen. Diese Services nutzen APIs, Web Scraping und Database Matching. Social Profile Enrichment added LinkedIn/Twitter Data. Company Information enriched Firmographics. Contact Details verified und completed Information. Technographic Data revealed Technology Stack. Intent Signals showed Buying Interest. Behavioral Data tracked Online Activities. Financial Information added Company Health. News Monitoring updated Recent Events. Accuracy Scoring rated Data Quality. GDPR Compliance ensured Legal Usage. Real-time Enrichment happened During Capture. Dies führt zu vollständigeren Lead-Profilen und besserer Qualifizierung.
