Lead Attribution im CRM traced die Herkunft von Leads zurück zu spezifischen Marketingaktivitäten und Kanälen. Diese Analyse nutzt Multi-touch Attribution Models, UTM Tracking und Cross-device Identification. First-touch Attribution credited Initial Contact. Last-touch focused auf Final Interaction. Multi-touch Models distributed Credit fairly. Time-decay Attribution weighted Recent Touches höher. Data-driven Attribution used Machine Learning. Cross-channel Tracking connected Online und Offline. Anonymous-to-known Matching revealed Full Journeys. Attribution Windows defined Relevant Timeframes. Custom Models reflected Business Logic. ROI Calculations validated Marketing Spend. Dies führt zu optimierter Marketing Investment und höherer Lead Quality.
